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Data shows that homes listed in Chicago during the first week of April sell for more than those listed in any other week during the year.

According to Danielle Hale, Chief Economist at Realtor.com, homes listed the first week April have 14 percent more views, 5 percent less competition, and sell 6 days faster then any other week of the year.

Most importantly, typical homes listed in the first week of April have seen almost 6 percent higher prices (around $17,000 more on average).

Economist Hale states that “June is often considered the peak of home buying season, but our analysis found the first week of April is best for sellers looking to maximize list price, and also reduce the risk of price cuts and competition from other sellers.” Why? buyers are

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Happy Friday!

Our social media crew trained this week about reliable and efficient content sourcing. As agents, we want to provide our clients with the most time and best service possible - we are your best resource. Most of the time, that means that we are directly involved with our clients and are working face to face with your transaction. But we also want to make sure that the information we are keeping up with and sharing with you is the most necessary, helpful and accurate news on the market.

With all the powerful tools we have access to today, we NEED to take advantage of time-saving resources that help us devote less time to sifting through information and more time face to face with our clients and involved in our transacations. This week's

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Screen to screen is the new face to face. We are proud to offer small-group, hands-on workshops that teach individual marketing topics each week. We empower our agents to use the platforms at our fingertips with smart plans and strategic moves with step by step tutorials on the best tools available - we do the research and the work for you.

Classes are taught by our Marketing Manager, Joanna, who is certified in Real Estate Digital Marketing.

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What a great weekend at the office for agent training! This weekend, we discussed winning strategies for listing presentations and the best ways to give your seller clients confidence in your market strategies. Our brokers learned empowering information on how to approach listing homes and how to assure sellers of our marketing strategies. Our agents gained a strong set of tools and enjoyed some great St. Paddy's spirit!

 

 

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The new year has settled in, and we're waiting for spring - which means the market is about to take off again. If you're planning to sell this year, you're probably starting to wonder right about now: What is my home worth? How do I really find out?

To start, let's talk about the "offical" home appraisal: a real estate appraiser will typically take the last 6 months of market data in a home's immediate vicininty and adjust the values based on differences in the home's features to come up with a home's relative market value. Aside from this, a property can be evaluated based on a cost-approach method or an income producing method. But for those not looking to spend hundreds of dollars to before even putting your home on the market, we strongly suggest

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Another GREAT marketing training workshop today!

At American Realty, we take marketing very seriously. Every week we train our agents on a different aspect of today's most important marketing tools. Topics range from custom social media branding to efficient content sourcing, quick tools, and video - everything to increase efficiency and make our marketing plan achieveable.

Our on staff Marketing Manager is certified in real estate digital marketing and is prepared to launch our agents into a successful marketing plan.

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