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Marketing LIVE

Attention agents! Our weekly social media marketing workshops are now broadcast via Facebook LIVE every Friday. All American Realty & Associates, Inc. agents have access to these tutorials either live as they are broadcast or later for review.

This week's tutorial explained custom social media post creation with all the tools that are available for agents to effectively create their personal brand and market themselves on social media channels. Are you craving more online exposure? Do you want to create custom, personalized, and unique posts that beautifully market your services and also save you time? Then these classes are for you. Every week, in person or online.

Want to join our team? Weekly marketing workshops are free for

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How to Afford a Home in 2019

Your Down Payment

Before you can purchase a home, you’ll need to have a down payment ready. Most conventional loans will require 20% of the home price in order to avoid private mortgage insurance (PMI), but don’t panic - there are many loans that will let you purchase with a much lower down payment. FHA loans require a minimum down payment of 3.5%, and some conventional loans may go even lower (but will include PMI); there are even programs that will let you buy for $0 down (such as veteran VA loans). To find out more about available loans programs and their requirements, don’t hesitate to reach out to us.

If your budget is tight, you can save for a down payment by putting aside your tax return, a job bonus, or

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How to Calculate a Home Seller’s Closing Costs reports that a home seller’s closing costs round to roughly 1%–3% of the sale price aside from real estate commissions. Where do these costs come from?


What a Seller Typically Pays For

At the closing, Illinois home sellers are often responsible for the following main costs:

  • Real estate transfer taxes

  • Any unpaid liens or judgments against the property

  • Recording fees

  • Title transfer fees

  • Title insurance premium and fees

  • Attorney fees

  • Survey fees

Additionally, sellers need to be prepared to cover prorated tax amounts and any homeowner association fees up to the closing date. Real estate commissions are also

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It's Marketing Friday!

Fridays are always our favorite at American Realty because everyone learns something new. This week's Social Media marketing workshop was "All About links" - bit links, link trees, photo links...all the tools we need to effectively utilize our social media advertising power. Did you know that link trust siginificantly increases click rates? Our agents do!

By the way - we're always looking for awesome people to join our team. If you're searching for noticeable career growth, talk to us today. No monthly fees, no franchise fees, 90% splits and a full career growth package. Don't miss out!

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Most Spring 2019 Buyers Are Looking for Homes in Need of Renovation

Are you worried about updating your home before you put in on the market? With all the beautiful home renovations we see on TV and Pinterest today, sellers may sometimes feel the need to modernize their home to be competitive in today's market. But recent data shows otherwise. In fact, new® studies show that as many as 60% of buyers this spring are considering homes that need renovations; of these buyers, more than half are willing to spend as much as $20,000 on remodeling.

"The combination of rising home prices and limited entry-level homes for sale is prompting many home shoppers to consider homes that need renovating," says Danielle Hale,®'s chief

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This month's sales class focused on seller lead generation. Our Managing Broker, Bogdan, spoke from his 30+ years of experience on how to really, practically, generate seller leads and convert them into sales. Every example came with an interesting story, and every advice was backed up by practical experience.

Bogdan was a top 10 agent for 5 consecutive years during his award-winning real estate career. At each seminar, he shares stories, advice, and the real truth about how to real actual success based on his record-breaking sales history.

If you're interested in learning from the best and multiplying your real estate business, we'd love you to join our team! We're always looking for agents who are seeking a thriving, growing career and won't settle

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5 Profitable Home Upgrades You Can Actually Do

Last month,'s data team searched through more than a million home sales to find out what top features make homes sell faster and for more money. But as always, many of these features - such as 3-car garages, or fireplaces - are impossible to add to your home if you don’t already have them. Here’ you’ll find five of these features that you can actually add to your home if you’re looking to make good upgrade investments.

1. Chef’s Kitchen

Kitchens have become the centerpieces of our homes. Today, a beautiful kitchen is the #1 feature that increases a home’s sale price. This often includes a large island, open layout, trendy colors and higher-end appliances. According to, the

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