Agent training updates from American Realty & Assoc.

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what will make a good agent in 2022 

With pandemic career shifts and a booming market throughout 2020 and 2021, a huge number of new agents have entered the real estate world. With predicted market normalization in 2022, we're looking at a less craziness left and right. So what will make an agent stand out — or really be the best choice for you — in 2022?

1. consistent training + knowledge.

The market has been changing like crazy since the pandemic started. Virtual showings, fluctuating rates, changing market predictions in all directions and more are moving so rapidly that relying on experience alone is no longer an option in 2022. A good, top-level agent must stay on top of market knowledge more than ever to be the better choice.

Whether…

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laptop showing an image of a woman speaking in a seminar titled MRED Rules + Listing Best Practices and peeople virtually leaving comments

how arhome is bringing the personal touch back to a tech-driven industry

2020 has been the year of going virtual, though we've been far from strangers to the digital world for a while now. With technology at the top of our wish lists, and the more cutting-edge the better, we're always looking for ways to streamline and digitize our work. But with that, the real estate industry has seen a side-effect in the streamlining and computerization of something else: personal relationships. 

What do we mean? On the back-end of things, real estate professionals are often impressed with computerized auto-responders to new clients; avoiding making real-life phone calls; believing it's the actual technology that will take them to the next level. But when…

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Group of agents in conference room with their computers listening to a lecture

And we're training! Remine Pro, our new property tax data portal, is officially launching in full-swing starting 2020. We hosted 2 days of classes to train our agents in all the powerful tools that this new system will provide.

Remine gives our Realtors® access to 200+ public records data to help better service our clients. With data, flood maps and more at our fingertips, we are increasingly valuable in what we bring to the table to help sell your property, or to help you buy the right place.

Each day we had the same session reviewed, to make sure everyone had a chance to come to the training. We discussed each step of the program, how to make the most of each tool and how to find all the data we have been used to seeing in our retiring…

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Agents sitting in chairs listening to an instructor


Our Fall-Themed Listing Power class this weekend gave our agents a STRONG set of skills to master the listing presentation. We make sure that our agents are trained and ready to walk into any home and know the best strategy to make it sell quickly. From listing price to staging, our agents were trained on mastering the full marketing package to give our clients the best selling experience. And yes, Saturday morning brunch was served! 

Hiring a well-informed agent is the only way to have the peace of mind in your property sale. More than that, we encourage our clients to take the advice of our agents seriously. We're trained and experienced, and we will help your property sell for the best price. 

To get in touch with one of our agents,…

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Marketing LIVE

Attention agents! Our weekly social media marketing workshops are now broadcast via Facebook LIVE every Friday. All American Realty & Associates, Inc. agents have access to these tutorials either live as they are broadcast or later for review.

This week's tutorial explained custom social media post creation with all the tools that are available for agents to effectively create their personal brand and market themselves on social media channels. Are you craving more online exposure? Do you want to create custom, personalized, and unique posts that beautifully market your services and also save you time? Then these classes are for you. Every week, in person or online.

Want to join our team? Weekly marketing workshops are free for…

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Agents sitting in a conference room with their laptops

It's Marketing Friday!

Fridays are always our favorite at American Realty because everyone learns something new. This week's Social Media marketing workshop was "All About links" - bit links, link trees, photo links...all the tools we need to effectively utilize our social media advertising power. Did you know that link trust siginificantly increases click rates? Our agents do!

By the way - we're always looking for awesome people to join our team. If you're searching for noticeable career growth, talk to us today. No monthly fees, no franchise fees, 90% splits and a full career growth package. Don't miss out!

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Man lecturing in conference room and agents listening. A table with easter food and flowers.

This month's sales class focused on seller lead generation. Our Managing Broker, Bogdan, spoke from his 30+ years of experience on how to really, practically, generate seller leads and convert them into sales. Every example came with an interesting story, and every advice was backed up by practical experience.

Bogdan was a top 10 agent for 5 consecutive years during his award-winning real estate career. At each seminar, he shares stories, advice, and the real truth about how to real actual success based on his record-breaking sales history.

If you're interested in learning from the best and multiplying your real estate business, we'd love you to join our team! We're always looking for agents who are seeking a thriving, growing career and won't settle…

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Group of realtors in a conference room working together on their computers

Happy Friday!

Our social media crew trained this week about reliable and efficient content sourcing. As agents, we want to provide our clients with the most time and best service possible - we are your best resource. Most of the time, that means that we are directly involved with our clients and are working face to face with your transaction. But we also want to make sure that the information we are keeping up with and sharing with you is the most necessary, helpful and accurate news on the market.

With all the powerful tools we have access to today, we NEED to take advantage of time-saving resources that help us devote less time to sifting through information and more time face to face with our clients and involved in our transacations. This week's…

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Man lecturing in a conference room with agents sitting in chairs listening

What a great weekend at the office for agent training! This weekend, we discussed winning strategies for listing presentations and the best ways to give your seller clients confidence in your market strategies. Our brokers learned empowering information on how to approach listing homes and how to assure sellers of our marketing strategies. Our agents gained a strong set of tools and enjoyed some great St. Paddy's spirit!


 

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Another GREAT marketing training workshop today!

At American Realty, we take marketing very seriously. Every week we train our agents on a different aspect of today's most important marketing tools. Topics range from custom social media branding to efficient content sourcing, quick tools, and video - everything to increase efficiency and make our marketing plan achieveable.

Our on staff Marketing Manager is certified in real estate digital marketing and is prepared to launch our agents into a successful marketing plan.

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